"Influence 2.0" ?
The "Church of the Customer Blog" which is all about word of mouth, customer evangelism and citizen marketers highlighted the topic of "Influence 2.0." They use a chart to compare traditional marketing influences (1.0) with the new ideas.
The weblog links to a white paper on the subject as well as an opportunity for a community effort to contribute to the subject via a wiki.
We think the idea is evolving and has significance for a wide number of industries and enterprises.
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